Sophy Holland / Photo and Motion
Estee Lauder Companies
Unraveling the Pink Ribbon
25th anniversary of BCA Campaign
The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever: It's time to end breast cancer.
Through a series of interviews and archival video footage, the film tells the story of the evolution of breast cancer - how it was perceived, the people that worked tirelessly to bring more funding to the cause, the international and historic impact of The Campaign, and the science and research that pushes us to the next frontier.